• In 1969, after 20 years experience as a factory representative for Chrysler, Trailmobile and White Motor Company, G.S. "Wendol" Holcomb purchased the Sioux Falls dealership from White Motor Company and renamed it Holcomb White Trucks.
• In 1982, the company's name was changed to Holcomb Freightliner, Inc.
• In 1985, the company was named Freightliner's National Dealer of the Year.
• In 1997, Holcomb bought the Sioux City Freightliner dealership.
  Mr. Holcomb was one of three finalists for the Truck Dealer of the Year given by the Truck Sales & Leasing magazine and the American Truck Dealers Association. The honor is awarded based on excellence in business practice, industry leadership and community service.
• In 1999, Holcomb built a brand new 48,000 square foot facility in Sioux City.
• In 2000, the company acquired the Condor franchise.
• In 2001, the Sterling franchise was added.
• In 2002, the Unimog franchise was added.

Over 34 years, the dealership has received numerous Freightliner honors. Following Wendol's example, Holcomb Trucks continues to provide top-quality vehicles, parts and service and maintains an excellent customer relations reputation.